With Michael taking an academic perspective, and Tom as a practitioner and Benchmarking supplier, this will be an interaction session, facilitated by Tom

Measurement of RM Performance and Benchmarking is a tool which members are used to using - but how effective are these in a Changing Market. The Panel will comprise of combination of the days presenters and industry experts.

Sarah Duncan worked for a number of years in the top sector of hospitality in the UK and Internationally, before working as part of Sleeping Lion, where she has been involved in consultancy projects and training workshops for many different companies and business sectors, as well as hospitality. For the last 7 years her focus has been sustainability and ethical business behaviour and has published two books - The Ethical Business Book and most recently "The Sustainable Business Book"

Please don't forget to complete Sarah Duncan's survey - even if you will not be able to join the Conference. Survey on Sustainability

Afra and Stuart will explaing the evolution of Advance Purchase tickets at Northern and demonstrate how they have generated social and economic value to the North, as well as filling empty seats and generating industry revenue.

What are the emerging needs of the travel consumer in a post pandemic, post revenge travel world, and what does that mean for Pricing and Revenue Management?