The Future of RM: Customer-Centric Revenue Management – Dax Cross – Revenue Analytics

Dax Cross, CEO Revenue Analytics

As consumers are empowered with more information and a stronger voice than ever before, delivering a great customer experience is more important than ever. As a result, Revenue Management must evolve from its math-centric roots to a more customer-centric mindset. More and more companies are looking at RM decisions like pricing and promotions through the customer lens, which is creating more customer value and improving customer experience. This presentation will share stories of early adopters and offer a vision for how RM can evolve to become more customer-centric.