• Version
  • Download 625
  • File Size 1,015.26 KB
  • File Count 1
  • Create Date 16 June 2023
  • Last Updated 16 June 2023

Revenue Management in the Regional Rail Sector

Afra Hope and Yeasin Sattar explain Northern Rail's use and promotion of Advanced Purchase Fares, in an inspirational presentation, showing how with an additional focus on the impact of Customer Satisfaction, they have managed to atrract new customers to travel, and increase revenues by 128%.

Attached Files