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101 Ways to Price an Attraction - Robin Cantrill-Fenwick- BakerRichards

As the performing arts and heritage attractions sectors compete ever more vigorously for customer spend, pricing practice has fragmented, with a wide range of approaches and tactics being used to win over customers. This presentation looks at research into visitor attitudes to dynamic pricing – do they really hate it?  It also goes on a whistlestop tour of current pricing practices in the attractions sector, and the consumer psychology behind them.

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