11.00 - 11.45

Tim Davis MBE

Managing Director Pace Dimensions & Vice Chairman Sustainable Hospitality Alliance

"How sustainability is changing consumer and buyer behaviour for travel and hospitality"

At previous conferences we have begun to discuss sustainability, but Tim Davis will take this to a more specific and quantifiable direction, looking at:

• Trends and insights
• What is the size and structure of the market for sustainable travel?
• What do consumers really care about, and how does this compare to traditional booking criteria?
• How does the market perceive the strengths and weaknesses of different brands and how do brands compare?
• How can brands evolve to build greater appeal and value?
• How can I engage with consumers to build trust and influence their booking behaviour?

11.45 - 12.30

Professor Dimitrios Buhalis - Arkadiusz Tomasz Tomczyk

Bournemouth University International Centre for Tourism and Hospitality Research

"Artificial Intelligence and Hospitality Marketing"

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University Business School in England. Tomasz Tomsczyk is the MSc Programme Leader for Organisations Project Management.

13.40 - 14.30

RMAPI Discussion Panel

We are aiming to explore the current status of AI being used in Revenue Management and Pricing

"AI and Revenue Management and Pricing"

The Panel will include Prof. Dimitrios Buhalis of Bournemough University, Dimitris Hiotis of Simon Kucher, Patrik Mosimann of Align Alytics and other industry experts, and will explore the questions:

• Who is already using AI for RM and Pricing?
• Who is experimenting on using AI for RM and Pricing?
• How do we anticipate AI will be used and in what timescales?

14.45 - 15.30

Darryl Piggot

Center Parcs

"From Lodges to Leisure"

Darryl will take us through Center Parcs’ initial steps to apply Revenue Management disciplines to ancillary revenue streams (Spa, Activites, Food & Beverage)

15.30 - 16.15

Roger Ayers and Tom Bazen

AlignAlytics

"The Power of Competitor Insight"

AlignAlytics, amongst a range of expertise they offer, have been harvesting pricing data from over 30 websites for a number of years. This has lead to an interesting combination of expected, unusual, and some yet to be explained, behaviours between competitors.