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- Create Date 23 November 2020
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Maximizing utilization of competitive intelligence and pricing actions as part of response strategy for the new normal - Saurabh Sharma - eClerx and Chris Pople - SIG
Saurabh Sharma and Chris Pople describe each of a range of response strategies for teh new normal - these include Re-establishing a New Baseline, Know your Customer, Right Pricing, Creative Packages and Promotions, Explore Strategic Partnerships, Rethink Marketing Channel Strategy and Revisit the Technology Stack.