Maximizing utilization of competitive intelligence and pricing actions as part of response strategy for the new normal – Saurabh Sharma – eClerx and Chris Pople – SIG

[featured_image]
Download
  • Version
  • Download 1136
  • File Size 1.11 MB
  • File Count 1
  • Create Date 23 November 2020
  • Last Updated 23 November 2020

Maximizing utilization of competitive intelligence and pricing actions as part of response strategy for the new normal - Saurabh Sharma - eClerx and Chris Pople - SIG

Saurabh Sharma and Chris Pople describe each of a range of response strategies for teh new normal - these include Re-establishing a New Baseline, Know your Customer, Right Pricing, Creative Packages and Promotions, Explore Strategic Partnerships, Rethink Marketing Channel Strategy and Revisit the Technology Stack.

Attached Files

FileAction
[eClerx & SIG] RMAPI Webinar_11Nov2020.pdfDownload